---
title: "Episode 19: My Third Turn Journey"
description: Our greatest leadership and life crucibles are often the birthplace of our greatest giftedness and contributions, and Kenneth Cox’s story brings this to life in a powerful way.
image: https://www.designgroupinternational.com/hubfs/Kenny%20Cox%20Blog%20Post%20Header.png
---

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# Episode 19: My Third Turn Journey

![Kristin Evenson](https://www.designgroupinternational.com/hubfs/Kristin%20Evenson.jpeg)

 by [Kristin Evenson](https://www.designgroupinternational.com/mark-l-vincent-blog/author/kristin-evenson)   
April 27, 2021

![Kenny Cox Blog Post Header](https://www.designgroupinternational.com/hs-fs/hubfs/Kenny%20Cox%20Blog%20Post%20Header.png?width=525&name=Kenny%20Cox%20Blog%20Post%20Header.png)

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My Third Turn Journey  
Episode #19 of the Third Turn Podcast with guest Kenny Cox.

Our greatest leadership and life crucibles are often the birthplace of our greatest giftedness and contributions, and Kenneth Cox’s story brings this to life in a powerful way. In fact, Kenny’s leadership journey brings lots of Third Turn principles to life:

- leveraging lessons learned in Turns 1-2 into a passionate Third Turn focus;
- laying groundwork for a very creative “future value” vision for his company;
- living his life focused now on legacy and future impact;
- and even having a brand new grandbaby that underscores his “future generations” focus. (Kenny even considers his new grandfather role as his ‘Third Turn in parenting leadership’!)

Kenny’s journey also underscores “[Courage and Calling](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-18-the-brain-courage-calling)” principles we discussed in [Episode #18](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-18-the-brain-courage-calling):

- Starting on the ground floor of his father’s business--literally living there on a cot!--and envisioning a new model and better way of doing business;
- Finding his leadership voice in a leadership vacuum and amid significant family and market push-back, but ultimately, helping the company grow 10fold and multiples since;
- Recognizing his own need for deeper transformation from an independent to a more interdependent leader, in response to challenges and family crises.

As Kenny puts it: ‘*The gold in leadership is found through your evolving and transforming self*.’ As a transforming leader his life mission is now passing this gift along to others--incarnating and encouraging awareness, meaning, purpose, and legacy; hopefully with transformational impact.

Here are some resources and recommendations Kenny has for leaders with the courage to attend to their own transformation:

- [The Crucible Project](http://thecrucibleproject.org/) transformative weekends
- [The Transforming Community](https://transformingcenter.org/transforming-community/) (I underscore this one—Kenny and I realized mid-recording that we were not only both in this program but in the same cohort!)
- [Cloud and Townsend Ultimate Leadership program](https://growthskills.org/workshops/ultimate-leadership/)
- [Everything Belongs](https://www.amazon.com/Everything-Belongs-Gift-Contemplative-Prayer/dp/0824519957) (book) by Richard Rohr
- [The Road Back to You](https://www.amazon.com/Road-Back-You-Enneagram-Self-Discovery/dp/0830846190) (book) by Ian Morgan Cron & Suzanne Stabile

And the song [“Generations” by Sara Groves](https://www.youtube.com/watch?v=Ev9x4izogI0) is a poignant end note here, a song Kenny mentioned as we closed and which includes this powerful, punctuating line:

*‘…Remind me of this with every decision, generations will reap what I sow,*  
*I can pass on a curse or a blessing to those I will never know.'*

![Kristin Evenson](https://www.designgroupinternational.com/hs-fs/hubfs/Kristin%20Evenson.jpeg?width=123&name=Kristin%20Evenson.jpeg)  
![Kristin - Signature Final](https://www.designgroupinternational.com/hs-fs/hubfs/Kristin%20-%20Signature%20Final.png?width=85&name=Kristin%20-%20Signature%20Final.png)

- [Kristin](https://www.junctures.net/)

 

With each episode of the [Third Turn Podcast](https://www.designgroupinternational.com/the-third-turn-podcast) we host a conversation among leaders who want the world to flourish for generations beyond their lifetimes.

Listening with others in some way and enjoying in-depth conversations of your own as you reflect and choose what you would do the same or differently is a plus!

We always welcome you sharing these podcasts with others as well as sending along any suggestions for making these podcasts better.

The [Third Turn Podcast](http://www.thirdturnpodcast.com/) is part of the [Maestro-level leaders](http://www.maestrolevelleaders.com/) initiative, a production of [Design Group International](https://www.designgroupinternational.com/). [Strategically Connected](https://www.strategically-connected.com/)'s Jennifer Miller is the producer.

 

Discover more about The Third Turn Podcast:*  
![Third Turn Podcast QR Code](https://www.designgroupinternational.com/hs-fs/hubfs/Third%20Turn%20Podcast%20QR%20Code.png?width=117&name=Third%20Turn%20Podcast%20QR%20Code.png)  
*

 

###### Tags:

[leadership crucible, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership-crucible) [Design Group International, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/design-group-international) [Leadership courage, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership-courage) [leadership legacy, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership-legacy) [Transforming Influence, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/transforming-influence) [Maestro-level Leaders, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/maestro-level-leaders) [The Third Turn, ](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/the-third-turn) [Future Generation](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/future-generation)

![Kristin Evenson](https://www.designgroupinternational.com/hubfs/Kristin%20Evenson.jpeg)

Post by [Kristin Evenson](https://www.designgroupinternational.com/mark-l-vincent-blog/author/kristin-evenson)   
 April 27, 2021

 Kristin serves as a Consultant and Coach to leaders, teams, and boards by helping them leverage their unique brand of significance in context of: - Strategic junctures--Helping leaders and teams identify what can’t change and what must; - Leadership & life challenges—Helping leaders support, sustain and strengthen their soul in leadership; - Career change & transition—Helping them think creatively and courageously about what’s next. Kristin spent 20 years with Fallon Worldwide, leading brand and communications strategy development for clients across a variety of industries—including Nordstrom, Holiday Inn Express, and Children’s Defense Fund. Her career journey since has included stints as marketing/strategy director and consultant to companies, nonprofits and ministries in the areas of strategy, culture, communications and board governance. Her teams’ work won multiple national effectiveness awards, and her consulting work resulted in a “Best Practice in People/Workplace” by Upsize Magazine. Having completed NeuroLeadership Institute’s Brain-Based Coaching Program, Kristin incorporates brain-based principles into change initiatives for organizations, teams, and individuals. She and her husband Jeff Rosell have four awesome adult sons and host an international daughter, originally from South Sudan.

[Follow me on LinkedIn ](https://www.linkedin.com/in/kristinevenson/)

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