120622 - Julaine Smith Blog Post Header

Counting Correctly
Episode #61 of the Third Turn Podcast with Julaine Smith

In today’s episode, guest Julaine Smith shares about the importance and value of knowing your business by the numbers. And she clearly demonstrates in this the value she brings as a business coach, in helping business leaders/owners understand their business by the numbers.
Her passion and purpose is helping entrepreneurs start, grow, and build their companies. And helping them do so in a way that translates their compelling vision into a compelling words-and-numbers story. As she says:

‘That's the kind of opportunity we have to help owners unlock their value…they come to us, they have the idea…the business idea. They know that they have a customer segment that they're going to serve. They understand that part. But what they don't understand is, how do I capture that value in the story, the words and the numbers.’

Julaine knows how to make those numbers really count--helping guide, support, and monitor vision and growth.

  • Supporting a vision for the future with a well-documented business plan, a strong management team, and adequate working capital.
  • Strategically integrating both operating and capital expenditures in support of the vision and plan.
  • Helping leaders grow in their own understanding of the power in their numbers.

She shares her own interesting career journey of seeing both in and beyond the numbers. And the unexpected pivot that shifted her own sights from leading finance for a larger organization, to instead helping entrepreneurs develop their businesses and themselves in the process. To see deep purpose beyond profit.

Thanks, Julaine, for your vision and the articulate way you help us count in a more compelling way, and see future value spring to life in the numbers and beyond.


Additional Resources:

Julaine has founded two organizations to serve developing businesses and leaders:

And she recommends this book, which she’s reading and appreciating as she prepares an online course for clients:


Listen to the Episode Now:

Or Listen on your Favorite Platform:

Spotify  Apple Podcast Google Podcasts  Pandora  Anchor FM 

Kristin Evenson
Kristin - Signature Final


- Kristin Evenson


Want to Subscribe? Click here.

About The Third Turn Podcast & Maestro-level leaders:

With each episode of the Third Turn Podcast, we host a conversation among leaders who want the world to flourish for generations beyond their lifetimes.

Listening with others in some way and enjoying in-depth conversations of your own as you reflect and choose what you would do the same or differently is a plus!

We always welcome you sharing these podcasts with others as well as sending along any suggestions for making these podcasts better.

The Third Turn Podcast is part of the Maestro-level leaders initiative, a production of Design Group International. Strategically Connected's Jennifer Miller is the producer.

Kristin Evenson
Post by Kristin Evenson
December 6, 2022
Kristin serves as a Consultant and Coach to leaders, teams, and boards by helping them leverage their unique brand of significance in context of: - Strategic junctures--Helping leaders and teams identify what can’t change and what must; - Leadership & life challenges—Helping leaders support, sustain and strengthen their soul in leadership; - Career change & transition—Helping them think creatively and courageously about what’s next. Kristin spent 20 years with Fallon Worldwide, leading brand and communications strategy development for clients across a variety of industries—including Nordstrom, Holiday Inn Express, and Children’s Defense Fund. Her career journey since has included stints as marketing/strategy director and consultant to companies, nonprofits and ministries in the areas of strategy, culture, communications and board governance. Her teams’ work won multiple national effectiveness awards, and her consulting work resulted in a “Best Practice in People/Workplace” by Upsize Magazine. Having completed NeuroLeadership Institute’s Brain-Based Coaching Program, Kristin incorporates brain-based principles into change initiatives for organizations, teams, and individuals. She and her husband Jeff Rosell have four awesome adult sons and host an international daughter, originally from South Sudan.