A Cause Greater

A Blog from Lon Swartzentruber

Three Essential Elements of a Successful Capital Campaign (or any other fundraising effort): Element #1: Purpose

Posted by Lon Swartzentruber on Jul 7, 2020 7:00:00 AM

Charting a successful course forward for any fundraising effort (such as a capital campaign, funding initiative, or end of the year appeal) is important. It focuses you, engages your donors, and builds your broader constituency’s ability to fulfill your mission. Back in February, I introduced these three elements…now in the midst of COVID-19, they are still true and even more relevant than ever before!

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Topics: Process Consultation, nonprofit leadership, organizational purpose, Non-Profit Leadership, capital campaigns, stewardship services, Fundraising, fund raising, leadership and communication, capital campaign communications, Change Management, leadership communication, fundraising philosophy, relationship building, lon swartzentruber, advancement, nonprofits, fundraising and campaign consulting, coaching, crisis communication, crisis, Coronavirus, COVID-19

Towards (the Ultimate) Innovation

Posted by Lon Swartzentruber on Jun 17, 2020 8:00:00 AM
 

COVID-19 has changed things.

For certain COVID-19 has changed:

how we work and how we accomplish what we do

where we work and where we deliver for our customers

when we do what we do and the timeframes necessary to achieve them

In many cases, COVID-19 has also changed:

what our customers value and articulate as their desired outcomes

who our customers are and who it is that actually values what we do

In some cases, COVID-19 is also asking us to take a hard look at:

why our organization exists (in the first place.)

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Topics: Process Consultation, nonprofit leadership, organizational purpose, Non-Profit Leadership, capital campaigns, leadership and communication, capital campaign communications, Change Management, leadership communication, relationship building, lon swartzentruber, advancement, nonprofits, coaching, crisis communication, crisis, Coronavirus, COVID-19

The Importance of Showing Up

Posted by Lon Swartzentruber on May 14, 2020 8:00:00 AM
 

It’s been hard for me to write over the past month. It has been hard to be still, to be quiet, or to think deeply for very long. In fact, let’s be honest, it has been hard to do a lot of things lately.

COVID-19 and “stay at home” orders are having a huge impact on all of our work, our home lives, and our society.

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Topics: nonprofit leadership, organizational purpose, Non-Profit Leadership, capital campaigns, leadership and communication, capital campaign communications, leadership communication, relationship building, lon swartzentruber, advancement, nonprofits, crisis communication, crisis, Coronavirus, COVID-19

3 Things Every Donor Wants to Know in a Crisis

Posted by Lon Swartzentruber on Mar 17, 2020 9:01:50 AM

Over the past several weeks we have all had to respond to the novel Coronavirus in some way. It has impacted each of us, our organizations, and our constituencies in a multitude of ways. 

In working with a client who is currently in the midst of a capital campaign, the virus crisis posed a set of unique challenges. We had to think back to other times of crisis or significant organizational challenge to consider how to potentially respond and communicate with donors.

As we worked, we found these 3 things every donor wants to know in a crisis to be helpful.

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Topics: nonprofit leadership, organizational purpose, Non-Profit Leadership, capital campaigns, leadership and communication, capital campaign communications, leadership communication, relationship building, lon swartzentruber, advancement, nonprofits, crisis communication, crisis, Coronavirus, COVID-19

Three Essential Elements of a Successful Capital Campaign

Posted by Lon Swartzentruber on Feb 25, 2020 8:00:00 AM

You may be on the cusp of launching a capital campaign, an organizational funding initiative, or your annual fund drive. No matter what “campaign” you are seeking to initiate, there are three essential elements that can help ensure its success.

For the next couple of months, A Cause Greater will focus on these three elements:

  • articulating a clear sense of purpose, or the campaign’s “why.”
  • developing deep and committed relationships to support your cause.
  • using time as your ally
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Topics: nonprofit leadership, capital campaigns, capital campaign communications, relationship building, lon swartzentruber, donor relationships, advancement, deep dive, nonprofit, fundraising and campaign consulting

Pas de deux: Creating An Environment Where There is Alignment, Commitment, And Trust

Posted by Lon Swartzentruber on Jan 15, 2020 8:00:00 AM

Over the past three months, we have reviewed three environments and three behaviors that can help a board and chief executive achieve a close, collaborative, and trusting relationship with each other.

Below is the simple framework that we have been utilizing.

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Topics: nonprofit leadership, leadership coaching, lon swartzentruber, business, deep dive, nonprofit

Pas de deux: Creating An Environment Where People Have Clarity on Their Roles and Communicate Openly

Posted by Lon Swartzentruber on Dec 12, 2019 8:12:18 AM

Over the past few months, we have been considering a different way of approaching board governance. Or more clearly stated, the relationship between the board and the chief executive. In this months’ post, we consider how creating an environment where roles and expectations are clear, and when people openly communicate with each other can equip them to move together.

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Topics: nonprofit leadership, leadership coaching, lon swartzentruber, business, deep dive, nonprofit

Pas de deux: Creating An Environment That is Open

Posted by Lon Swartzentruber on Nov 19, 2019 8:00:00 AM

Last month, we discussed a new framework for thinking about board governance, we called it pas de deux, pronounced pɑ d(ə) dø, and translated as the dance of two.

 

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Topics: nonprofit leadership, leadership coaching, lon swartzentruber, business, deep dive, nonprofit

Pas de deux: A new way of approaching board governance

Posted by Lon Swartzentruber on Oct 29, 2019 8:00:00 AM

Over the past decade, I’ve had the fortunate opportunity to consult with many for- and nonprofit boards and chief executives. I’ve also had the opportunity to serve as a board member and work with executive directors. 

Being a board member is some of the most difficult and challenging work that I’ve ever done.

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Topics: nonprofit leadership, leadership coaching, lon swartzentruber, business, deep dive, nonprofit

Trust: An Essential Element of Successful Change

Posted by Lon Swartzentruber on Sep 10, 2019 8:00:00 AM

In June’s post , I introduced how courage, curiosity, and trust can help us navigate change successfully. In July, I talked about courage in depth, and in August , I put curiosity under the microscope. This month I’m taking a deep dive into trust.

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Topics: leadership coaching, lon swartzentruber, business, deep dive, nonprofit, education, faith-based community