Meet Rose Shetler

Rose Shetler

Hi, I'm Rose!

I have more than 20 years of experience as a leader in nonprofit organizations, from executive leadership, to serving as a director on boards, to chairing a steering committee forming a new nonprofit. I find joy in helping leaders articulate the mission, values and vision for their organizations and engaging them in the strategic planning process. With years of experience as Director of Annual Giving and a Major Gift Officer in higher education, I bring expertise to organizational fund development. Co-creating with leaders to plan and implement all aspects of a capital campaign so their organizations grow and thrive is deeply meaningful work.

Rose's Expertise & Certifications

  • Diploma in practical nursing
  • B.S. in Organizational Leadership, Goshen College
  • Master’s in Business Administration, Bluffton University
  • Certificate in Women’s Leadership, Cornell University
  • Advanced Process Consultant through the Society for Process Consulting
  • Certificate of Nonprofit Board Consulting, BoardSource
  • Professionally trained leadership coach, skilled in helping you grow as an individual and a leader

APC   ICF_Member


  • Listening to understand your challenges.
  • Helping to sharpen mission focus, find solutions and reach your goals.
  • Learning with you to clarify your organization’s vision and illuminate the path forward.

Publications & Resources

Walking Alongside


What Clients Say About Rose

Over the last two years, Rose has provided skilled and patient leadership to a process leading to the opening of a new MCC thrift shop. As chair of the steering committee, she guided a group of volunteers as we formed a new non-profit organization, drew in volunteers and financial support, and hired a general manager. Despite unforeseen challenges (including a global pandemic), Rose’s steady leadership and experience got us to the finish line.

Rose has been such a kind helper in guiding and encouraging me as a leader in my organization, but also in my personal life. She asks thought-provoking questions that have helped me understand myself and my leadership style, and how I can be the best version of myself to serve others well! I have loved our one-on-one coaching sessions together and truly appreciate how she listens with intention and challenges my thought process to be the best I can be as a new director, wife, and new mom!
I would definitely recommend Rose's support to others. I really appreciate her ability to listen and ask insightful questions. Her empathetic ability helps to put clients at ease, and really helped me to feel capable of looking at some of the obstacles to better, more healthy work dynamics for myself and my team. With Rose's support, we gained a better understanding of personal strengths and ideals and some valuable tools for understanding our workloads and work styles.
Having a space to name my short-term action steps and larger goals and objectives was both empowering and motivating. To move from refining to clarification to action was an important area of growth. I highly recommend Rose as a coach! Rose integrated state-of-the-art coaching tools with a deep personal presence to listen, reflect and encourage my naming and realizing my current life call and purpose.
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Eric Kurtz, Executive Director – Mennonite Central Committee Great Lakes
Stef Tropf, Executive Director at The Post
Aaron Sawatsky-Kingsley, Director of Environmental Resilience for the City of Goshen
Karla Minter, Contemplative Pastor and Spiritual Guide

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