The Third Turn

An alternative title for this blog post could have been the question: "whip or slingshot?"  Read on to see how we are braiding the metaphorical cord used for one or the other.

I did not make up the word feedforward.* 

Transitions happen!  Some parts we might be able to plan. Some we cannot.  We can, however, raise the level of our preparation and thoroughness to face transitions rather than have them traumatize us more than they need to.

If you are a business owner or marketer, you've spent at least a little time thinking about the personas you consider ideal to reach. It helps you define your message and reduce the wasting of everyone's time. I especially like it when this is transparent to me as a prospective client or customer, so I assume you might enjoy our transparency with you. 

Maestro-level letter is a weekly note I send to clients and colleagues. Every now and then one of these letters seems to need a larger audience. The additions of Senior Consultants Lukie Wells, Noele Stith, Eric Doss, Rose Shetler, and Steve Slagel, and our recent naming of Deanna Rolffs as a Senior Design Partner prompted these thoughts. If you would like to discuss a deeper connection to Maestro-level leaders, please reach out here.

One drop of blood serving as a means to many medical test results was revealed as little more than a modern form of alchemy.