The Third Turn

Written by Dr. Mark L. Vincent & Kristin Evenson
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Aiming at the Maestro-level leader target

Posted by Mark L. Vincent on Dec 2, 2021 6:30:00 AM

If you are a business owner or marketer, you've spent at least a little time thinking about the personas you consider ideal to reach. It helps you define your message and reduce the wasting of everyone's time. I especially like it when this is transparent to me as a prospective client or customer, so I assume you might enjoy our transparency with you. 

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Topics: process design, process consulting, buyer personas, Process consultation and design, Mark L. Vincent, Design Group International, inbound marketing, Maestro-level Leaders, The Third Turn, The Third Turn Podcast, Kristin Evenson

The buyer personas of this organizational development firm

Posted by Mark L. Vincent on Oct 17, 2012 4:10:00 PM

Buyer personas--a profile created around the customer or client an organization wants to serve--seems to be gaining traction. Two resources we've found helpful are:

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Topics: process consulting, buyer personas, client persona, organizational development consulting, Mark L. Vincent, Design Group International

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