If you are a business owner or marketer, you've spent at least a little time thinking about the personas you consider ideal to reach. It helps you define your message and reduce the wasting of everyone's time. I especially like it when this is transparent to me as a prospective client or customer, so I assume you might enjoy our transparency with you.
Topics: process design, process consulting, buyer personas, Process consultation and design, Mark L. Vincent, Design Group International, inbound marketing, Maestro-level Leaders, The Third Turn, The Third Turn Podcast, Kristin Evenson
Buyer personas--a profile created around the customer or client an organization wants to serve--seems to be gaining traction. Two resources we've found helpful are:
Topics: process consulting, buyer personas, client persona, organizational development consulting, Mark L. Vincent, Design Group International
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