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Mark L. Vincent
By Mark L. Vincent
on December 02, 2021
If you are a business owner or marketer, you've spent at least a little time thinking about the personas you consider ideal to reach. It helps you define your message and reduce the wasting of ...
Mark L. Vincent
By Mark L. Vincent
on October 17, 2012
Buyer personas--a profile created around the customer or client an organization wants to serve--seems to be gaining traction. Two resources we've found helpful are: