The Organizational Development Muse

Inbound marketing as servant, not master

Posted by Mark L. Vincent

We’ve been paying attention to the evolution of inbound marketing and the use of content to drive visibility. Design Group International adopted a content-based marketing strategy early and continue a frequency of blog posting, article writing and white paper development located on our site, and even more importantly, on the platform of other organizations who are our colleagues and clients. Senior Consultant Matthew Thomas has been particularly prolific of late.
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Topics: process consulting, client centered, Process consultation and design, content and context, context and content, organizational development muse, Mark L. Vincent, Design Group International, inbound marketing, process vs. sales

Content AND Context, but which is first?

Posted by Mark L. Vincent

Content AND Context, but which is first?

Inbound marketers are waking up to what process consultants have known all along, that context is king.

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Topics: process consulting, organizational development, content and context, context and content, Mark L. Vincent, Design Group International