The Third Turn

Dr. Mark L. Vincent's Blog

Design + Strategy = Image. An Aurora Rogers primer

Posted by Mark L. Vincent on Oct 14, 2013 6:35:00 AM

When was the last time you took time to evaluate the impressions you are leaving behind?

  • Do you know how others perceive you?
  • Is your message clear and easy to understand?
  • Is your brand used consistently across all media?
  • Does your marketing strategy reflect your vision?

"Your image is the sum of the impressions you leave behind."

A healthy IMAGE Should:

llustrate your message

aximize your exposure

ttract your audience

enerate positive interest

nhance your marketing

If you are challenged by these, please also consider this:

The most effective brand encounters happen when the image presented meets an audience that is attracted to it. The marketing strategy behind the “matchmaking” is just as important as the design strategy that made the brand outfit to match the occasion.

Do you have a good team of strategists and designers working together to help you achieve your mission?

Design + Strategy = IMAGE

Where does your image stand?  

If you are serious about the vision and future of your organization, are feeling like there is much improvement to be made, and want to make sure that clarity leads the way to your next marketing ventures, consider working with an image expert to help you and your team maximize the impressions you make.

Of course, brand and marketing communications audits are available through the Image Experts at Design Group International.

Aurora Rogers 

Aurora, design group international, image design

Topics: process design, organizational development consulting, Design Group International, brand impression


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