--- title: The Third Turn | Kristin Evenson description: "Kristin serves as a Consultant and Coach to leaders, teams, and boards by helping them leverage their unique brand of significance in context of: - Strategic junctures--Helping leaders and teams identify what can’t change and what must; - Leadership & life challenges—Helping leaders support, sustain and strengthen their soul in leadership; - Career change & transition—Helping them think creatively and courageously about what’s next. Kristin spent 20 years with Fallon Worldwide, leading brand and communications strategy development for clients across a variety of industries—including Nordstrom, Holiday Inn Express, and Children’s Defense Fund. Her career journey since has included stints as marketing/strategy director and consultant to companies, nonprofits and ministries in the areas of strategy, culture, communications and board governance. Her teams’ work won multiple national effectiveness awards, and her consulting work resulted in a “Best Practice in People/Workplace” by Upsize Magazine. Having completed NeuroLeadership Institute’s Brain-Based Coaching Program, Kristin incorporates brain-based principles into change initiatives for organizations, teams, and individuals. She and her husband Jeff Rosell have four awesome adult sons and host an international daughter, originally from South Sudan." --- [Skip to main content](https://www.designgroupinternational.com/mark-l-vincent-blog/author/kristin-evenson/page/1#main-content) ![DGI Logo - Landscape-1](https://www.designgroupinternational.com/hs-fs/hubfs/_DGI%20Logo%20(New)/DGI%20Logo%20-%20Landscape-1.png?width=200&height=94&name=DGI%20Logo%20-%20Landscape-1.png) ![DGI Logo - Landscape-1](https://www.designgroupinternational.com/hs-fs/hubfs/_DGI%20Logo%20(New)/DGI%20Logo%20-%20Landscape-1.png?width=200&height=94&name=DGI%20Logo%20-%20Landscape-1.png) ![DGI Logo - Landscape-1](https://www.designgroupinternational.com/hs-fs/hubfs/_DGI%20Logo%20(New)/DGI%20Logo%20-%20Landscape-1.png?width=200&height=94&name=DGI%20Logo%20-%20Landscape-1.png) ![DGI Logo - Landscape-1](https://www.designgroupinternational.com/hs-fs/hubfs/_DGI%20Logo%20(New)/DGI%20Logo%20-%20Landscape-1.png?width=200&height=94&name=DGI%20Logo%20-%20Landscape-1.png) - Show submenu for ABOUT US ABOUT US - What is Process Consulting? - Show submenu for MEET US MEET US - Areas of Specialty - Show submenu for Meet Our Process Consultants Meet Our Process Consultants - Meet our Partners and Senior Consultants - Meet our Consultants - [Maestro-level leaders](https://www.maestrosuiteadvisors.com/) - [Society for Process Consulting](https://www.maestrosuiteadvisors.com/) - [Culture Change Leadership](https://www.acausegreater.org/) - Show submenu for BE A CONSULTANT BE A CONSULTANT - Explore Process Consulting - Community of Practice - Shared Platform - [BE CREDENTIALED](https://linktr.ee/MaestroSuiteAdvisors) - Show submenu for RESOURCES RESOURCES - Blog Library - Books - Podcasts - Cohorts - Case Studies Open main navigation Close main navigation - Show submenu for ABOUT US ABOUT US - ABOUT US - What is Process Consulting? - Show submenu for MEET US MEET US - MEET US - Areas of Specialty - Show submenu for Meet Our Process Consultants Meet Our Process Consultants - Meet Our Process Consultants - Meet our Partners and Senior Consultants - Meet our Consultants - [Maestro-level leaders](https://www.maestrosuiteadvisors.com/) - [Society for Process Consulting](https://www.maestrosuiteadvisors.com/) - [Culture Change Leadership](https://www.acausegreater.org/) - Show submenu for BE A CONSULTANT BE A CONSULTANT - BE A CONSULTANT - Explore Process Consulting - Community of Practice - Shared Platform - [BE CREDENTIALED](https://linktr.ee/MaestroSuiteAdvisors) - Show submenu for RESOURCES RESOURCES - RESOURCES - Blog Library - Books - Podcasts - Cohorts - Case Studies - Search Search [Subscribe Now!](https://www.designgroupinternational.com/mark-l-vincent-blog/author/kristin-evenson/page/1#subscribe) # All articles from Kristin Evenson #### [leaders • Jul 4, 2023 8:00:00 AM Episode 75: And a Turn of Our Own](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-75-and-a-turn-of-our-own) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-75-and-a-turn-of-our-own) #### [leadership • Apr 11, 2023 8:00:00 AM Episode 69: Resources for Third Turn Leaders](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-69-resources-for-third-turn-leaders) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-69-resources-for-third-turn-leaders) #### [leadership • Mar 14, 2023 8:00:00 AM Episode 67: Taking A Long-Term Approach to a Short-Term Turnaround](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-67-taking-a-long-term-approach-to-a-short-term-turnaround) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-67-taking-a-long-term-approach-to-a-short-term-turnaround) #### [leaders • Feb 14, 2023 8:00:00 AM Episode 65: Finishing Well & Phobic Fears](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-65-finishing-well-phobic-fears) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-65-finishing-well-phobic-fears) #### [leaders • Jan 17, 2023 8:00:00 AM Episode 63: The Four Foundational Things](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-63-the-four-foundational-things) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-63-the-four-foundational-things) #### [leadership • Dec 20, 2022 8:00:00 AM Episode 62: A Call to Leadership Courage](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-62-a-call-to-leadership-courage) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-62-a-call-to-leadership-courage) #### [The Third Turn • Dec 6, 2022 8:00:00 AM Episode 61: Counting Correctly](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-61-counting-correctly) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-61-counting-correctly) #### [leadership • Nov 22, 2022 8:00:00 AM Episode 60: Pivotal Moments in Leadership’s Three Turns?](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-60-pivotal-moments-in-leaderships-three-turns) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-60-pivotal-moments-in-leaderships-three-turns) #### [leaders • Nov 8, 2022 8:00:00 AM Episode 59: What Can Third Turn Surprises Look Like?](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-59-what-can-third-turn-surprises-look-like) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-59-what-can-third-turn-surprises-look-like) #### [The Third Turn • Oct 25, 2022 8:00:00 AM Episode 58: A Chance to Workshop It! – CLA Workshop](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-58-a-chance-to-workshop-it-cla-workshop) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-58-a-chance-to-workshop-it-cla-workshop) #### [leadership development • Oct 11, 2022 8:00:00 AM Episode 57: Three Turns of an Executive Leader](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-57-three-turns-of-an-executive-leader) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-57-three-turns-of-an-executive-leader) #### [The Third Turn Podcast • Aug 30, 2022 8:00:00 AM Episode 54: Leadership Transition & Like-Minded Friends](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-54-leadership-transition-like-minded-friends) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-54-leadership-transition-like-minded-friends) #### [development • Aug 16, 2022 8:00:00 AM Episode 53: Development Needs for Senior Executives](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-53-development-needs-for-senior-executives) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-53-development-needs-for-senior-executives) #### [governance • Jul 19, 2022 8:00:00 AM Episode 51: Being a CEO and a Board Member](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-51-being-a-ceo-and-a-board-member) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-51-being-a-ceo-and-a-board-member) #### [leadership • Jul 5, 2022 8:00:00 AM Episode 50: Those Three Turns Revisited](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-50-those-three-turns-revisited) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-50-those-three-turns-revisited) #### [CEO • Jun 21, 2022 8:00:00 AM Episode 49: Maestro-level leaders and their CFO](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-49-maestro-level-leaders-and-their-cfo) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-49-maestro-level-leaders-and-their-cfo) #### [leaders • Jun 7, 2022 8:00:00 AM Episode 48: DIY Brain](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-48-diy-brain) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-48-diy-brain) #### [Wisdom • May 24, 2022 8:00:00 AM Episode 47: Learning & Leading As We Age](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-47-learning-leading-as-we-age) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-47-learning-leading-as-we-age) #### [leaders • Apr 26, 2022 8:00:00 AM Episode 45: Developing & Living a Maestro-level Vision](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-45-developing-living-a-maestro-level-vision) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-45-developing-living-a-maestro-level-vision) #### [leaders • Apr 12, 2022 8:00:00 AM Episode 44: Leading Oneself While Investing in Others - WiLD Leaders](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-44-leading-oneself-while-investing-in-others-wild-leaders) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-44-leading-oneself-while-investing-in-others-wild-leaders) #### [lifelong learning • Mar 29, 2022 8:00:00 AM Episode 43: Essential and Intentional Things Among the Demands](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-43-essential-and-intentional-things-among-the-demands) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-43-essential-and-intentional-things-among-the-demands) #### [Maestro-level Leaders • Mar 15, 2022 8:00:00 AM Episode 42: CEOs and Powerful Questions](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-42-ceos-and-powerful-questions) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-42-ceos-and-powerful-questions) #### [leadership development • Mar 1, 2022 8:00:00 AM Episode 41: Peer-based Advising](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-41-peer-based-advising) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-41-peer-based-advising) #### [family business • Feb 15, 2022 8:00:00 AM Episode 40: Transitions: The Best and Worst of Times](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-40-transitions-the-best-and-worst-of-times) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-40-transitions-the-best-and-worst-of-times) #### [Maestro-level Leaders • Feb 1, 2022 8:00:00 AM Episode 39: Narrower and Deeper: Finding Your Next Focus After Success](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-39-narrower-and-deeper-finding-your-next-focus-after-success) [ Read article ](https://www.designgroupinternational.com/mark-l-vincent-blog/episode-39-narrower-and-deeper-finding-your-next-focus-after-success) ![Kristin Evenson](https://www.designgroupinternational.com/hs-fs/hubfs/Kristin%20Evenson.jpeg?width=72&name=Kristin%20Evenson.jpeg) [ Kristin Evenson ](https://www.designgroupinternational.com/mark-l-vincent-blog/author/kristin-evenson) Kristin serves as a Consultant and Coach to leaders, teams, and boards by helping them leverage their unique brand of significance in context of: - Strategic junctures--Helping leaders and teams identify what can’t change and what must; - Leadership & life challenges—Helping leaders support, sustain and strengthen their soul in leadership; - Career change & transition—Helping them think creatively and courageously about what’s next. Kristin spent 20 years with Fallon Worldwide, leading brand and communications strategy development for clients across a variety of industries—including Nordstrom, Holiday Inn Express, and Children’s Defense Fund. Her career journey since has included stints as marketing/strategy director and consultant to companies, nonprofits and ministries in the areas of strategy, culture, communications and board governance. Her teams’ work won multiple national effectiveness awards, and her consulting work resulted in a “Best Practice in People/Workplace” by Upsize Magazine. Having completed NeuroLeadership Institute’s Brain-Based Coaching Program, Kristin incorporates brain-based principles into change initiatives for organizations, teams, and individuals. She and her husband Jeff Rosell have four awesome adult sons and host an international daughter, originally from South Sudan. [Follow me on LinkedIn ](https://www.linkedin.com/in/kristinevenson/) #### Topics - [leaders](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leaders) - [Maestro-level Leaders](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/maestro-level-leaders) - [The Third Turn](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/the-third-turn) - [The Third Turn Podcast](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/the-third-turn-podcast) - [Third Turn Blog](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/third-turn-blog) - [Transition](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/transition) - [Succession](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/succession) - [Podcast turn of our own](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/podcast-turn-of-our-own) - [leadership](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership) - [resources](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/resources) - [Short-term](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/short-term) - [turnaround](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/turnaround) - [Long-term](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/long-term) - [successor](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/successor) - [squishy](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/squishy) - [Courage](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/courage) - [Finance](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/finance) - [Financials](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/financials) - [Capex](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/capex) - [stories](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/stories) - [change](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/change) - [Neuroscience](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/neuroscience) - [board](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/board) - [future](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/future) - [organization](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/organization) - [leadership development](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership-development) - [leadership philosophy](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leadership-philosophy) - [Journey](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/journey) - [Calling](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/calling) - [development](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/development) - [learning](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/learning) - [governance](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/governance) - [CEO](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/ceo) - [Strategy](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/strategy) - [CFO](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/cfo) - [brain](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/brain) - [thinking](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/thinking) - [Wisdom](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/wisdom) - [leading](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/leading) - [Aging](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/aging) - [Future Value](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/future-value) - [Growing & Developing](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/growing-developing) - [lifelong learning](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/lifelong-learning) - [innovation](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/innovation) - [Peer-based advising](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/peer-based-advising) - [Maestro](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/maestro) - [family business](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/family-business) - [Business transition](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/business-transition) - [Transition planning](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/transition-planning) - [Abundance](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/abundance) - [Conflict resolution](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/conflict-resolution) - [focus](https://www.designgroupinternational.com/mark-l-vincent-blog/topic/focus) [![Design Group International](https://www.designgroupinternational.com/hs-fs/hubfs/_DGI%20Logo%20(New)/DGI%20Logo%20-%20Landscape%20w_%20Tagline_White.png?width=325&height=153&name=DGI%20Logo%20-%20Landscape%20w_%20Tagline_White.png) ](https://www.designgroupinternational.com/) - 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