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Design Group International recently increased its capacity for data analysis to better assist organizational leaders in surfacing otherwise-hidden aspects of their transformation process. We made an investment in software used by researchers worldwide that assists with analyzing and visualizing data from a variety of non-numerical formats: textual, graphics, audio, video, relationship, and so on. I'm excited to say that I have received extensive training on how to use the software and I have completed my first client-based project using it.
As an organization undergoes transformation, we find that the issues that first bring a client to us aren't the real drivers of the need for organizational change. This software empowers us to be able to bring together organizational information from a variety of sources - including surveys, focus groups, interviews, photographs, audio recordings, and videos. We can then pull the themes out that surface in the various formats. The themes that emerge, and the relationships between them, can then help us collaborate with our clients to recommend action steps and priorities to help move the transformation forward.
(Related: Developing Client-Centeredness)
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