A lot of people have been asking me recently how I write so much for this blog - and why I write so much for this blog. Today, we will look at the "why."
For me, a blog is a way to begin, continue, or extend a conversation. Conversations are the basis of much of my work in helping organizations transform for a vibrant future. Conversations of the sort we have here on this blog help people discover new angles on dealing with issues they may face in their organizations or professional lives.
Those of us who make our livelihood in the business of helping people and organizations always want to have something to offer others when we have the opportunity to converse with them. Blogging is good stewardship because not only does it help keep conversations "live" that are currently going on with those we are helping today, but it also provides an archive resource for conversations we are likely to have down the road as others we encounter stumble upon the same issues.
Blogging is a low-cost method of engaging an audience - often much more low cost than traditional advertising. Writing on a blog, with appropriate use of promotion through e-mail lists, social media, and search engine traffic, can be one ofthe most cost-effective ways of communicating with a group of people that you want to converse with - whether for business, religious, personal or other reasons.
People who work hard to have something genuinely helpful to say to their target audience on a regular basis find that they gain name recognition as they build business, reputation, and content over time. This can help all sorts of endeavors - business and otherwise - to grow and build a robust content library, without having to do it all at once.
If you are interested in learning about how to set up a regular blog, feel free to contact me directly at firstname.lastname@example.org or by filling out an inquiry by clicking on the link below. If you are able to make blogging to communicate with your usual audience a core part of your workflow, you won't regret it in the long term.