Three Ways to Sustain Donor Relationships

Posted by Lon Swartzentruber

Over the past several months we’ve been talking about relationships, in particular how to initiate, develop, and sustain relationships with donors.

Just like any relationship, keeping donor relationships going requires special attention. Over the years, I’ve found three things to be particularly helpful:

Read More ›

Topics: nonprofits, nonprofit leadership, Fundraising, Giving, relationship building, lon swartzentruber, a cause greater, donor development, development, developing relationships, donor relationships, sustaining relationships

The Secret to Developing Donor Relationships

Posted by Lon Swartzentruber

A client once asked me, “What’s the secret to developing relationships with donors?” My response? Time.

Developing real, authentic, and meaningful relationships takes time.  

That may seem like an easy answer, but it’s true. Think of relationships you have with people in your life outside of your organization—whether it’s with a spouse, friend, neighbor or even the person who cuts your hair. I’m willing to bet that these relationships were built over time and through a series of interactions where you each shared things about yourselves. You learned about one another and from one another, discovered commonalities, and your connection grew deeper. 

No shortcuts, just time together.   

Read More ›

Topics: nonprofits, nonprofit leadership, Fundraising, Giving, relationship building, lon swartzentruber, a cause greater, donor development, development, developing relationships, donor relationships, sustaining relationships