Initiating Authentic Donor Relationships

Posted by Lon Swartzentruber

Sir Isaac Newton’s first law of motion said that objects at rest tend to stay at rest and objects in motion tend to stay in motion. This law also applies to your organization’s relationships with its donors. Authentic relationships in motion tend to stay in motion. By motion I mean the relationship deepens and becomes more meaningful to you, the donor, and the organization.

So, how are authentic donor relationship created and set into motion? Let’s explore. 

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Topics: nonprofits, nonprofit leadership, Fundraising, Giving, relationship building, lon swartzentruber, a cause greater, initiating relationships, donor development, development