Image Design Company

Image Design Co.

Strategic branding through image consulting, graphic & web design, web development, and media production

“Call me when your image needs a lift.”

AURORA ROGERS
Image Consultant + Designer
3149A Dixie Hwy Ste. 305
Erlanger, KY 41048
P: 859.322.2558
Contact Aurora

Image Design Co. | TradeShowMall.com

Creating new identities

Offering you strategic marketing and media consulting, as well as print and web design. More specifically in:

Brand design
Exhibit graphics
Web design & development

A diverse pool of clients

Image Design Co. has served clients from a wide variety of industries, including:

Non-profit educational organizations
Churches and Christian ministries
Internet-based businesses
Engineering and other service firms
Entertainment companies

“Aurora seeks to understand the purpose
and personality of our organization and
has helped us communicate a clear and congruent
message with every form of media that we have employed.”

Bo Weaver, Founding Pastor, The Bridge Community Church

For better results

Don’t know where to start? The next step is to schedule a FREE 15-minute call to see if we can help you:

Connect with your target audience
Present a clear marketing message
Create a professional image
Reap higher profits
Increase brand awareness
Create accountability for your advertising and marketing efforts

If this sounds like what you want for your organization, call 1.877.771.3330 today to schedule a phone consultation with Aurora Rogers.

3 Keys to a Successful Referral

Notes from May 2011 Presentation

For greater success when involved a professional referral, I invite you to consider these 3 concepts:

SET: Think Volleyball.
I recently received a referral that worked out very well. When I looked back at the events that led to the introduction, it made me think of the position of “Setter” in Volleyball. My colleague did an amazing job to “set” or prepare the prospects for the lead. He identified the need, made sure it was a good fit for both parties, and in turn achieved a smooth transition in the introduction and referral process.
If you are setting up a referral, take time to prepare the way and make sure that the conditions are right. Also take the time to share any insights that will aid your colleague in selecting the best solution for the client.
SIMPLE: Be flexible and uncomplicated.
Listen to your prospect closely and meet their needs in a ways that are convenient and easy for them to adopt to and understand. Not only will they will appreciate it, but it will build trust. It will also make the approval process go smoothly.
STEADY: Be responsive and keep things moving.
It is very important that you clearly express your requirements to keep the project moving along. Be generous in taking the time to communicate your expectations, your accomplishments, and in adding value — every step of the way.

If you are the recipient of the referral, here are some additional tips for your success:

Be Thankful.
Show your appreciation and express your gratitude by:
- Saying “Thank You” by email to both your referral source and your prospect / new client.
- Writing a “Thank You” note to everyone involved.
- Being highly professional and having a strong start and a strong finish. (If applicable: When a referral fee is expected, be timely with your payment.)
Make them proud.
Remember that your reputation, as well as the referring party’s reputation is on the line. Be intentional about strengthening both your image and theirs.
Return the favor.
Look for opportunities where you can reciprocate the same kind of thoughtful referrals — keeping in mind that quality is better than quantity.

What do you think? Send me your feedback through Twitter @AuroraRogers or @ImageDesignCo

BACK to profile | Aurora Rogers, Image Design Co.

3 Steps to Maximize Your Presence Online

Notes from October 2010 Presentation

Why should you care to improve your image through your web page?

You want to make sure you Showcase you passion and expertise
You want to Strengthen your credibility
You want to be strategic about your content for Search engine optimization

Most people will not come to your office, but anyone can come to your web page.

You want a page that is 1) visually stimulating 2) tells a story 3) keeps it simple

Make sure you are answering these questions with your target audience in mind:

WHO

Who are you? What would your target audience want to know about you?
Tell them in a professional, yet approachable tone
Strive to be concise, intriguing and memorable

WHAT

What do you do? What is your expertise?
Tell them where you perform best
Give them an example – through a brief case study, testimonials, and/or graphics

WHEN

When should they call you?
What issues or problems can you help them fix?
Why should they call you, and not someone else?

Points to remember:

Talk their language. How are they searching for you? What terms do they use to refer to your products and services?
If your bio is written in third person, try including a quote written from your perspective
Keep it light, share your uniqueness, but keep enough to yourself that they’ll want to ask for more information … and make sure you help them contact you - leave them with a call to action.