The Organizational Development Muse

Capital campaign communication: 2 awesome examples

Posted by Mark L. Vincent

 

Capital campaign communication: 2 awesome examples

We learn so much from our clients. Occasionally we can pass the benefits along.

I have been privileged to work with Bethany Birches Camp as they ready themselves for their first ever capital campaign. Their Executive Director, still in the early stages of his career, is an outstanding example of someone who knows he doesn't know and is therefore able to learn and grow and put a lot of long-timers to shame at the excellence he is already achieving.

Most noticeable is the way he, the board and volunteers have been able to inject the organizational culture of the camp into all their campaign communication. Whenever the constituency interacts with them they are having a camp experience, not just a communication from the camp. Here are two awesome examples:

1. Their video that introduces the campaign and makes the case provides an excellent standard other organizations can aspire to reach:

 

2. A recent update on an unanticipated project that could have harmed momentum conveys a non-anxious, thankful, yet light-heartedly determined way forward. Anyone who participated can find themselves in the blogs/photos etc. that are linked in the note. It provides a great personal touch mixed with the benefits of social media and web. Here is the text:

Greetings friends.  I'm writing with deep joy in my heart for each of you.  As you probably remember about a year ago we received some tough news from the fire marshal: that the Bethany Birches Cabin would be shut down April 1, 2012 until we complied with numerous requirements.
One of my biggest concerns was how we'd pay for the upgrades to the building.  My second concern related to how to get the work done.  Because of you, the work was finished and paid for!  THANK YOU!
Some goodies for you:
Thank you, thank you, thank you for your support of this effort and for your ongoing help in Bethany Birches' mission to help young people develop their relationship with God.  Without you we would still be without the use of the cabin!
Brandon

And here is one more idea.  Why not take these examples to your development and/or communications team to view and then ask what is one step we might take to better inject our organization's culture into our communication--especially in a capital campaign? How might our constituency have an ongoing experience and not just another communications piece?

-mark l vincent

mark l vincent, design group international

whorled viewz, emell vee, european friend

Topics: capital campaigns, steward leaders, Mark L. Vincent, Design Group International, bethany birches camp, capital campaign communications